Everything Old Is New Again

Phil Collins' 'In the Air' Is a Hit Again, Thanks to Reaction Video

Phil Collins’ “In the Air Tonight,” which we looked at back in Episode 5, is not only on the charts again, it’s made it back into the Top 10 on iTunes in the US, nearly 40 years after its release.

Why? You ask. I presume you’re asking because you’re reading this in 2025 or something, and don’t remember this phenomenon. But a pair of YouTubers, Tim and Fred Williams, have been making videos where they listen to older pop songs recommended by viewers, and they’re recording their reactions as they listen to the song for the first time.

The 21-year-old twins already had a pretty respectable following, and then someone edited their response to “In the Air Tonight” down to a roughly 45-second snippet where they hear the drum break for the first time and they’re both surprised and wowed by it.

The video as a whole (all of their stuff, really) is pretty cool, with them stopping and starting the song to comment in-between, but what makes this one extra-good, I think, is that the song is such a slow burn, they’re slowly warming up to it, and then WHAM! They’re literally (their words) woken up by the beats. The whole thing is worth watching, but if you’re impatient, skip to 4:13:

(Fair Warning: They run an intro at the beginning that drops some NSFW language.)

What’s tough to remember, years and years down the road, is how WE first reacted to this song, and I have to think that it was much the same, and that’s the fun of this particular set of reaction videos. These guys know what they’re talking about musically, and they express it in a unique way. And because they’re usually pulling the songs from YouTube (recursive stuff, that), sometimes they spend a little time reacting to the videos (if the song has an official promotional video).

And once you’ve seen this one, go check out some of their other reaction videos over on YouTube. Their YT handle is TwinsTheNewTrend. Good luck getting out of that rabbit hole.

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